Content Marketing For Your Online Business
What is Content Marketing?
Content marketing is the use of content to market your online business. The idea is to create valuable information that is relevant to your target market. Your target market then engages with this information. Over time you can build trust, the goal is that this market will eventually feel comfortable enough to buy from you.
There are a number of ways you can distribute valuable content. You can use a,
Just to name a few.
How do you get your target market to relate to you?
Solve your target market’s problem!
Think empathy. Find their pain points. People are sold to everyday and they are busy. They don’t want to know what is in it for you. They want to know what is in it for them.
When writing content think about your customer, what is in it for them. What problem do they have that you can solve? How will your product help them?
How is your product or service different the the competition. How does your product stand out? Think about you and why you choose to buy certain objects. Offering cheap is not always the best option! If you are a newbie, then your larger competition can usually undercut you if they want to.
Concentrate more on customer service
Are you easy to do business with? Are you available? Do you ship the product in a timely manner? Think of your experiences. When have you had a good experience when buying a product or service? What are the things that would make you want to shy away next time?
Are you trusted by others?
Do You have reviews and testimonial you can share?
Easy to read format
Make you content easy to understand. Writing content marketing is different from writing a term paper. Bullets are easier to read, use them.
Shorten paragraphs to two or three sentences. You want to provide quality information in an easy to read format.
There should be a lot of white in the background, people usually like clean rather than cluttered.
Use beautiful images
These images should not be of the product alone. Show an image of the product in use. How has it helped a client? Remember you have only a few seconds to engage someone before they are off to something else.
Are you selling to a parent? Then ensure you are using an image with a child in it. Do you have an image of someone using your product?
Show happy people. Your product should be associated with positive feelings, not negative ones.
Use bright, cheery images. Think yellow and the sun…Mrs. Sunshine!
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- Post pictures of people or your target audience. Remember you want people to resonate with what you are offering.
- When you look at your images that you have chosen, do you feel happy?
- Show the after picture, people want to feel good.
- Use bright pictures to grab someone attention, this is referred to as pattern interrupters.
- You can throw in some high quality images of yourself.
- You can use authentic pictures right from your phone, there is no need to spend a ton of money here.
Create a sense of urgency if you want to sell a product.
“Limited time only” or “limited quality”. These phrases create a sense of urgency.
If you are looking to build trust, video is the best way to reach your audience for your online business. I myself do not like to do video but I understand it is important.
These are just a few tips for using content marketing to grow your online business. Keep up to date with the email sign up below plus get my freebie list for building your online business.