A viral video would be amazing but it is unlikely to happen. fret not, there are plenty of ways to use video to build your business.
Over 85% of online marketers are using video. Here are some ways to use video for your business.
Use Your Videos to Introduce Yourself
Put a name and face on your brand! People like relating with people. Let the world meet YOU! Tell them your story. people love stories and when you connect with someone you are likely to make a sale. Tell your customers about your services and how you entered into your business.
Tell them WHY you started offering the products that you do.
Video Grows Brand Recognition
You are your brand. If you want to increase brand awareness then increasing your exposure will help with brand awareness.
If your audience doesn’t trust you, there’s no way they’re going to work with you. Video can place a human face on your brand’s message, which makes you infinitely easier for your audience to relate to and find common ground with.
Video Grows trust
People feel more connected when they could put a face to a name and trust is the foundation of all good marketing. Trust helps sell products.
Video Content Increases Sales
Don’t just spam. Use the opportunity to connect with your customers in meaningful way.
Websites that have video have higher sales. Consider doing an introduction video on your site.
Video Can Improve Your SEO Ranking
SEO increases with video content. When a visitor starts watching a video they engage and stay on your site longer. Use keywords in your video titles and description, this will help with SEO as well.
When posting on YouTube take the time to write good video description with tags. You can also place links to Email sin ups and your website.
Ask for likes, subscribers and comments.
Use call to actions in your videos. If you someone to do something, they are more likely to do it.
What product and services do you offer? Explain the benefits of your product. How can your product solve someones problem.
Use video for product launches, ribbon cutting, and behind the scenes. All of these suggestions are ways that your customers can engage and learn about you.
Send video in an email, text message or Facebook messenger. it personalized the experience.
Use Videos to Share Testimonials
You can use videos to demonstrate customer testimonials. There is no doubt that testimonial help sell products, use video testimonial in the product description.
Tips on recording your video
How to position the camera
Use the phone horizontally for Facebook and Youtube.
Instagram requires that you have a vertical video.
Don’t hold the phone when recording a video, it should be set in a tripod.
Use a tripod. Amazon sells this cheap one that I use. UBeesize Tripod S, Premium Phone Tripod, Flexible Tripod with Wireless Remote Shutter, Compatible with iPhone/Android Samsung, Mini Tripod Stand Holder for Camera GoPro/Mobile Cell Phone (Upgraded)
Lighting is important
You want to look your best, lighting can make a difference.
Tell a story.
Don’t read off the page. Engage and connect, it is a must. The internet makes it easy to buy what you want and there is a lot of competition. Personalize it, people will be more likely to buy from you.
The flow of the presentation is important as well and tone, inflection and connection.
Ensure you are talking to your target audience
Make sure you are providing value to your audience.
Do an outline first, it helps with organization of the video.
Practice on your phone first. Doing video may feel uncomfortable at first but you will get used to it.
What tips do you have for using video in your business?